Punching Above Our Weight
Above the Fold just cracked the top 70 in Substack’s up-and-coming news and politics publications.
No. 70. Against outlets with five, 10, even 20 times our subscriber count.
That doesn’t happen without you.
Whether you’re a paid subscriber or a free one, you built this. Every open, every share, every forward to a friend who ought to know what’s going on in the Keys — it all counts.
My business model is simple: most of the journalism stays free.
Budget workshops, utility board forums, city commission meetings, public records requests — I sit through all of it so you don’t have to.
That’s not changing.
But free journalism isn’t free to produce.
To my paid subscribers: Thank you. Again. My churn rate is less than 1 percent over the past year, which tells me you’re getting your money’s worth.
That means everything.
To my free subscribers: Thank you for being here and building the audience that makes Above the Fold impossible to ignore. If you’re in a position to go paid, your financial support keeps this operation running — and keeps local accountability journalism alive in the Keys.
We’re punching above our weight.
Let’s keep it that way.


