Key West District V Candidate Greg Sullivan’s Campaign Signs Raise Questions Under State Law

Florida statute requires non-incumbents to include the word “for” in campaign advertising.

Campaign signs promoting Key West City Commission District V candidate Greg Sullivan are drawing scrutiny under Florida election law, as multiple signs posted across the island identify the office sought but omit wording required for non-incumbent candidates.

Under Florida Statute 106.143, political advertisements paid for by a candidate must include specific identifying language. While Sullivan’s signs include a “paid political advertisement” disclaimer and reference the office of City Commission, state law also requires that candidates who are not incumbents include the word “for” between their name and the office they are seeking. The statute was passed in 2019.

The provision, outlined in subsection (6) of the statute, is intended to prevent political advertising from implying incumbency. The law also prohibits non-incumbent candidates from using the term “re-elect.”

Several Sullivan campaign signs observed in recent days include his name alongside the office sought, but do not include phrasing such as “for City Commission,” as required under the statute. According to statute, the political disclaimer does not replace the need to include “for” the position sought on the sign.

Sullivan used a similar deign for his campaign website which also didn’t include the word “for” in the logo. / CONTRIBUTED

Violations of Florida’s campaign advertising laws are subject to civil penalties under Florida Statute 106.265, which can include fines of up to $1,000 per violation for non-willful offenses, with higher penalties possible if violations are found to be willful.

Candidates found in violation are typically given an opportunity to come into compliance, which may include revising future signage or removing and replacing noncompliant materials already in circulation.

Complaints regarding alleged violations can be filed with the Florida Elections Commission, which investigates and adjudicates violations of Chapter 106, Florida Statutes. Guidance on campaign advertising requirements is provided by the Florida Department of State Division of Elections.

It was not immediately clear whether any formal complaints have been filed or whether enforcement action is being considered.

Sullivan responded to a request for comment with “Thanks.” His district V opponent, Chris Massicotte did not comment.

Campaign signage has increased across Key West in recent weeks as the Aug. municipal election approaches, with candidates relying heavily on yard signs for visibility in the island’s compact neighborhoods.